Client approval for Meta ads: the checklist
https://senditor.ad/client-approval-for-meta-ads
Last updated 2026-10-15

1. Show the exact version
[ ] Show each ad as it will appear in the feed, not as a loose image file.
[ ] Put the picture, the words, the link, the button and the placement in front of your client together.
[ ] Leave budget, bids, targeting and schedule out of what they approve.

2. Check every ad first
[ ] Check each picture’s size and shape for the placements it will run in.
[ ] Read the text for spelling, length, past years and leftover notes.
[ ] Open every link and make sure it lands on the right page.

3. Send one link, with no login
[ ] Send one link for the whole batch, not one file per ad.
[ ] Make sure the link opens without an account or a password.
[ ] Ask for a name with every answer, so the record says who decided.
[ ] Set the link to expire, and withdraw it if it went to the wrong person.

4. Make a no useful
[ ] For every no, ask whether it is the picture, the text, the headline or something else.
[ ] Ask for one line on what they would like instead.

5. Ask again after every change
[ ] After any edit to an approved ad, ask for a new yes on that ad.
[ ] Send only the changed ads in the second round.
[ ] Close the old link, so nobody answers on an out-of-date version.

6. Create approved ads paused
[ ] Create only the ads that hold a current yes.
[ ] Create them paused, in the ad set you planned for them.
[ ] Compare each created ad with the version your client approved.

7. Switch ads on yourself
[ ] Switch each ad on by hand in Meta Ads Manager, when you are ready.
[ ] Keep the record of who approved which version, and when.

Senditor: client sign-off for paid Meta ads. https://senditor.ad/